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How Can Businesses Benefit from Using Twitter?

  • There are a lot of different perks to various social media tools for a business, but Twitter is one that is often under-used and misunderstood. Your business stands to gain a lot from getting involved in the world of tweets, no matter what you have in mind. The main focus, of course, is on real-time connectivity and being a part of the conversation that is ongoing within the industry on a daily basis. If you're considering leveraging the power of Twitter, here are some benefits to keep in mind:

    •    You can participate in the industry conversation. Not only will you be able to connect with others in the industry, but you can reach out to your target audience and their needs regarding your industry, products or services. Basically, it's like a virtual mixer.

    •    Increased visibility and brand awareness. With Twitter, you can make sure that your brand is always on people's minds. It doesn't matter what you are promoting or which industry you are in, because tweets make sure that everyone is thinking of your company when it matters.

    •    Engage and interact on your audience's level. In today's world, you can't wait for people to come to you. You have to reach out to them. People like companies that make the effort to reach out and get personal. Establishing that personal connection with your audience will be invaluable to your success.

    •    Promotions and sales are easy to get out there. You don't have to pay for advertising when you use your tweets to tell people about specific sales, promotions, and specials that you have going on. It's quick and easy to drive traffic to whatever event you have planned, and makes people feel the exclusivity and personal connection when you use a medium like this.

    •    Feedback is yours for the taking. Whether you're launching a new product line or just looking for answers to questions, you can reach out to your audience and find out exactly what they think. If you give people the chance to have an opinion, they'll definitely provide you with the information that you want to know.

    These are just a few different benefits of using Twitter for your business. There are plenty of different perks to social networking in the business world, but the close, personal connection that it allows you to make with your audience is the bottom line every time. Before you rule out social media or take the 'it's not for businesses' stance, do your homework because Twitter can often be the difference that gives you the competitive edge.
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