Social medial is at the heart of every person's online life today. It is also an important part of daily life for businesses. If you are exploring the world of social media for the first time, all of the different options can seem a bit confusing. The most asked question that people seem to have, however, is what the difference is between Twitter and Facebook. The simple answer? Everything. However, it isn't really that cut-and-dry. Here are some major differences that prove just how essential it is for you to use both of these platforms to reach out to your audience.• Lifespan of content: Statistically, it has been reported that 92% of all activity and engagement with Tweets happens within the first hour of the post being made. With Facebook status updates, the interaction can go on for hours, and even days. Twitter is basically centered around real-time conversation, while Facebook is more of an ongoing conversation that people get to eventually.
In 2012, there have been more policy and privacy changes in how both Facebook and Twitter are managed. Facebook also has since gone public as a publicly-held and traded company. Time will tell where these two social juggernauts lead their user bases but with unique settings and uses to each service, neither is destined to go away anytime soon.
At present time, it’s still clear who the relationship-building platform is; Facebook. On the other hand, for your current events and quick micro-blogging needs with fewer threaded opinions, you news-hungry users will enjoy Twitter. Going forward, your business still requires a presence on both platforms where both mediums are best utilized by guiding your audience and customers to a main site. The corporate website should still be the place of e-commerce; the bulk of created content and actual selling should take place on a company site. Social media outposts are still great for sharing, commenting, and displaying relevant links.
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