The Visualscope LLC Code of Ethics has been instituted to provide all of our employees with the following guidelines of professional conduct and ethical standards.
Search Engine Optimization and Marketing
Search engine optimization (SEO) is defined as the process of improving traffic to a website via "natural" or "organic" search results (SERPs). Due to the constant changing nature of the business, SEO is hard to quantify and has often been described as an "arcane" business. Here at Visualscope LLC, we adhere to our strict quality and ethical guidelines, so you will know exactly what to expect from an SEO campaign.
Following a detailed review of your website and current rankings, we will provide you with a fair and honest assessment of what you can expect from search engine optimization (SEO).
If we feel that your request is unfeasible or harmful to your website's reputation (insistence on using "blackhat" techniques), we will tell you the reasons why and suggest alternatives.
We track your search results with webserver statistics, search ranking positions and other comparative data, and we provide you with that information on a regular basis. We will help identify what works and what doesn't on your website.
Our SEO team is dedicated to staying current on all the latest news on search engine optimization and any other element that can help make your marketing campaign a success.
We do not practice any "blackhat" techniques such as cloaking, mirroring without purpose, spam or misdirection. Your results are sustainable for the long term and your online reputation protected.