Many businesses are failing to take full advantage of all of the online opportunities they have for marketing their businesses. One of these is the Local Search of search engines. The concept of using Local Searches has only become well used over the past year. In fact, approximately 36% of search engine queries are Local Searches that involve adding a geographic term, such as the zip code, town or city, to a search engine search. By performing a Local Search, Internet users can reduce the number of results that are brought up by a search. This makes it easier to bring up more meaningful search results because only those businesses that are related to the search are brought up in the results. If you search “car parts supply” and “Indianapolis,” the search engine will bring up only car part supply stores that are located in Indianapolis rather than the thousands of car part supply stores on the Internet. With a Local Search, the results are even shown clustered on a map so the user can easily see which ones are located closest to them.
The map feature of a Local Search is important because people prefer to use the services of businesses that are near to them. In fact, according to research, over half of the people that use Yellow Pages consider the location of the business before they ever read the ads or other provided information. With the Local Search feature, this process is made simpler for the Internet user.
Despite the increasing use of the Local Search function, many businesses are failing to use this feature to its fullest. The reality is that the main reason people go on the Internet isn’t to actually make purchases. Rather, they go online so they can learn more about the businesses they are considering dealing with. In addition, research has indicated that most people who research products online actually make their purchases from stores that are located within their own communities. In fact, approximately 40% of the searches result in purchases made anywhere from five to twelve weeks later.
Armed with this information, you should use the Internet to help make your business a success. In order to help your customers find you, you need to help them find you when they perform a Local Search. So, the first step you need to take is to perform a search of your business online with various search engines so you can find out whether or not your business actually turns up. If not, you need to take some steps to change this fact. If you don’t take steps to make a change, you may be missing out on hundreds of potential customers.
The reality is that today’s consumers expect to be able to research businesses by looking online. If your business doesn’t turn up, they will become frustrated and may not even give your business a chance.
In order to help your customers find you, you need to first think about what your customers want to know. For example, they probably would want to know when your business is open and what types of special offers your business provides. They would also want to know if you have any special payment options or if you carry certain brands. In fact, the more information you can provide about your business, the better. Even providing buying tips or any other helpful information can help your customer have a more enjoyable experience on your website.
Taking advantage of Local Searches is actually like taking the Yellow Pages to a higher level because you can provide your potential customers with more than just a business address and phone number. The additional information you provide online can help you build a relationship with your potential customers, which will make them more likely to come to you when it’s time make a purchase.
Establishing an Internet presence is also a better way to get in touch with clients that are more likely to make a purchase. In fact, research has demonstrated that those who use the Internet to conduct their research are better educated and earn more money than those that do not use the Internet to conduct their research. Those that rely upon the Internet also tend to make bigger purchases. So, not only does building an Internet presence help with reaching more customers, it also helps you reach clients that are more likely to make a purchase – what better incentive to build an Internet presence could you possibly have?
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