Online & Social Media Marketing

Marketing You To Reach The Heights


Top search rankings equates to relevant traffic, clients and business. Although every web site we build already includes basic on-site optimization, this may not be enough for competitive and hard to rank keyword phrases.

Our SEO methodology is simple. We start by defining your business goals, analyzing your web assets along with any other pertinent information. This is usually called the "discovery phase".

We follow that up with these steps:

Keyword Research
We will research and generate a report of relevant keywords and phrases your targeted audience is searching for, and then consult with you to choose those that will provide the best Return on Investment within your budget.

On-Page Optimization
We will restructure your web site code to be more accessible for the search engine robots. Some techniques include optimized Meta and Title tags, link navigation accessibility and externalizing CSS and Javascript files. This "best practices" setup is included in all websites we build.

Engaging Content Writing
We will audit and edit your existing web content. This is a critical area that many web designers overlook as search engines routinely rank web sites with useful and relevant content higher.

One of the key components for ranking well is relevant, high authority links that point to your website. These links essentially act as a vote for your website. We will conceptualize and launch a backlink popularity campaign for your site. This is done via content and webmaster outreach in order to augment your rankings.

Location Based Campaigns
For localized keywords (e.g. Seattle Web Design), we provide citation building services, as well as analyzing and getting on the "right" websites. Such as your local chamber of commerce, local directories and more. The goal is to appear on the organic map section in the search results page. This is often performed in conjunction with reputation management in order to maximize your user reviews.

Search engine marketing or SEM, refers mainly to the advertisements that appear at the top or right hand columns of search engine results. The main service providers are Google Adwords and Bing Ads. It also includes identifying and placement of optimized ads on relevant high traffic web sites in order to capture click through traffic to your website.

PPC Research, Setup and Maintenance

Pay Per Click (PPC) advertising offers an immediate route to top search results. PPC ads are an advertising method whereby we bid on keywords and key phrases, that will then be displayed on Google, Bing amongst others.

Our services include keyword research, ad copy writing and account setup. All PPC expenses are payable directly to Google, Bing and others. Monthly fees may apply if you require us to maintain and monitor your account to ensure the best ROI for your advertising dollars.

Some of the specific SEM services we provide include:

  • PPC audits
  • Conversion tracking implementation (Phone and online forms)
  • Integration with Google Analytics
  • Review keywords and phrases designed to bring in optimal returns
  • Review the competiton to determine areas of opportunity and risk
  • Optimizing keyword bids
  • Ad copywriting
  • Continuous A/B split-testing of ad content
  • Continuous review of keywords ROI
  • Landing page improvement reviews and implementation
  • "Quality Score" optimization
  • Review of market and industry trends to stay lean and agile
  • Monthly reports of campaign metrics and goals

Advertising Opportunities Research

We will research and compile a list of relevant sites that make good advertising sense. These ad campaigns will drive targeted and relevant traffic to your web site.

Analytics & Landing Page Optimization

The proper installation and configuration of Google Analytics is critical to data collection. With the correct insights into your website, the right decisions can be made, of which directly impacts your business.

Our first step (setup and configuration) include:

  • Campaign tracking
  • Goal tracking
  • Sub-domain, cross domain, and roll-up tracking
  • eCommerce tracking
  • Goal tracking and goal funnels
  • Advanced segmentation
  • Advanced custom reporting
  • Multiple custom variables
  • Heat map visual integration. (To visually show what the most/least active areas are on a specific webpage).

After collecting and collating the necessary analytics data, we provide insights that lie under the surface of your reports. To that end, we will provide a list of action items that will return the highest impact on conversions.

We do that by:

  • Intepreting Analytics and provide data driven solutions
  • Determine the reasons for marketing initiatives that were successful and vice versa
  • Call to action testing
  • Usability and multivariate testing
  • Provide detailed reports on customer conversion rates

An effective Social Media Marketing (SMM) campaign is the direct result of engaging viral content as well as timely execution. It is our experience that utilizing an efficient and holistic approach often produces true social engagement.

We start off by performing an audit of your current social media presence, assets and analyzing your competitors profiles and strategies to better understand the competitive landscape.

We will outline an intensive campaign with supplemental micro-campaigns to achieve maximum social engagement.

Our process utilizes the following methods to increase overall social visibility:

Social Media Engagement
  • Social media profile setups and maintenance (Facebook, Twitter, Google+, LinkedIn, Youtube, Instagram)
  • Development and deployment of viral content (videos, images, text) to the appropriate channels
  • Guest blogging
  • Social bookmarking
  • Social profile links
  • Business profile links
  • Engaging the influencers within your industry

Have you Googled your own business name or personal name online lately? If you haven’t, rest assured that your new customers and prospects have!

Now, more than ever before, businesses and even their owners need to keep a watchful eye on their online reputation and routinely monitor their own names and the names of their web properties.

A review of your online reputation may be the second search a potential customer may do once they have finished reviewing your website. Don’t let a negative review or bogus rip-off report kill the sale you worked so hard to close with a customer or potential buyer. In fact, it doesn’t even take a disgruntled customer to wreak havoc with your online reputation. Prospects that may not have been a good match for your services, may even angrily write a review, post a fictitious rating about your services, or even maliciously report your business to a rip-off site in retaliation for your refusal to work with or sell to them.

The impact of negative online reviews is high and can cost you customers. In fact, Google is now using their own auto-generated Google Places sites to catalog and archive online reviews from around the Web about your business. Even if you haven’t created a Google Places page, Google has done this for you. On top of that, this page (you may not even know about) is showing Web reviews about your business gleaned from Yelp, Yahoo, and CitySearch. Worse yet, if you have a bad review or several of them, Google is delivering these Places pages containing the bad reviews preferentially in their search results potentially even above your business website.

Did you know?

• Over 80% of consumers now check a business’ online reviews before making a purchase?
• 94% of Google users will only review the first top 10 results on Google.
• Bad online reviews can cost you new customers and money.
• Online reviews won’t go away on their own. They are delivered for years in the search results.
• Google is preferentially showing their own Google Places pages including ratings using a five start rating system above all websites.

Is there anything that a concerned business and business owner do to protect their online reputation or to remediate poor online reviews?

At Visualscope Studios, we’ve created a special program to remediate a poor online reputation; pushing down poor reviews and to building up new legitimate positive reviews.

This is what is included in our services:

Social Media Engagement
  • Free review, analysis and consultation to address the key concentration points of your particular case
  • Suppression of past and present negative reviews
  • Edits will be made (phone number, address, images, key words) to the directories being addressed
  • Collection of your customer reviews through the internet and survey template
  • Posting of real feedback from your clients about their experience's with your company
  • Detailed analysis at the end of each billing cycle to track your progress

Although negative reviews won’t go away on their own and can’t be removed from Google’s search index, our services can be used to push the reviews down or to the second page of search results.

Additionally, we work hard to remediate your Google Places and online reviews around the Web by using testimonials from real customers who have purchased your products and services with our special “insert the tag name for your program here” program.

We offer a free review and consultation of your personal needs. Don’t let your business suffer lost sales from negative reviews online another day, contact us now at 800-880-1716!

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