Our proven process

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  • Phase I :: Concept
  • Part 1: The Plan: We begin with your idea and your vision.

    What vision, requirements and expectations do you have in mind?

    Who is your target audience and what are your goals?


    Part 2: Beyond Design - SEM: Design site with SEM in mind.

    Review of on-page and off-page marketing strategies

    Increasing visitors and sessions and improve conversion rate


    Part 3: Market Research: The characteristics of your industry.

    Unique characteristics of your industry and target market’s expectations.

  • Phase II :: Design
  • Key characteristics of Visualscope’s robust design process includes:

    Intuitive content management systems (CMS)

    Our designs are SEO friendly

    Clearly documented programming work to support Agile Development

    Robust testing process prior to go-live

  • Phase III :: Deployment
  • Once client is satisfied with all design aspects, the sites goes into go-live status, which is characterized by:

    Project enters hyper-care

    Any issues are immediately identified and repaired by Visualscope team

    Phase ends after client is satisfied with the final product

Design matters

Every website design project begins with somebody’s imagination. This in turn becomes an idea, which is communicated to a designer, and then developed into a fully functional website. You probably have a vision in mind for your website.

This could be graphics, a color scheme, or photographs. Or perhaps your thoughts are regarding how to market and sell your product or service and you require ideas regarding the design. Alternatively, your site may not have been redesigned for some time and you need a fresh makeover. Regardless of the source of your inspiration, Visualscope’s robust design process ensures that you will be delighted with the final product.



Below we detail Visualscope’s process for delivering knock-out websites. At the end of this page, we show our process in diagram form:

Step 1: The Plan

All great websites require deliberate planning. Therefore, Visualscope’s first objective is to listen to you. What vision, requirements and expectations do you have? Who is your target audience? What do you hope to achieve with your site?

The design process begins when you first get in touch with us via our online form or by giving us a call. It continues through conversations as you supply us with your thoughts and ideas. We have a white canvas at this stage and if you imagine it, Visualscope will find a way to design it.



Step 2: Beyond Design - SEM

The world-wide web has become intensely competitive in recent years. Long gone are the days when success could be guaranteed though a clever design and a few crafty SEO tricks. Today’s virtual landscape is saturated, intensely competitive, and driven ever more by analytics. Consequently, all sites will need to be designed with some level of marketing in mind and our role at Visualscope is to create sites that accomplish this.



In Table 1 we list some of the most popular tools that are used to attract new visitors. You may have your own marketing team doing this for you or you may wish to solicit Visualscope to assist you with this.

Table 1: Website Marketing Activities

Term Definition
Search Engine Optimization (SEO) The art and science of ranking highly in search engine results.
Online advertising (such as AdWords, Bing or AdRoll) Effective web advertising requires marketing teams and webmasters to work closely together in order to track the success of campaigns. It is far too easy to squander thousands of dollars on a web campaign and not achieve a positive ROI.
Remarketing Remarketing is the process of connecting with potential visitors who may never have heard of your site. By using a users search terms, remarking allows you to place ads on other sites. The benefit is that you know there is a high likelihood that the user is interested in your product or service.
Social Media Two great benefits of social media advertising is that you can target the demographic make-up of those who see ads with very high accuracy. The second benefit is that people are much more likely to buy products that their friends recommend.
Web Analytics The most popular is Google Analytics. While it is not an active form or marketing in which ads are placed on websites, web analytics allows marketing teams to measure the success of marketing campaigns and overall website performance.
Content (Blog, Guest artices, ) An excellent tool for those who are or who seek to become authority figures in a particular area.
Customer Reviews Positive customer reviews have a powerful positive effect on the likelihood that a visitor will convert.

Once a user finds a site, the next important step is to understand their behavior and what compels them to convert. This area is commonly referred to as web analytics. Although every site needs to measure conversions, depending on the site’s purpose, these will be defined differently.

For example, the objectives of an eCommerce site will be different than ones selling a service (the goal of the eCommerce site will be to sell a product, while that of a service site will be for a customer to get in touch with the company, perhaps through a contact form or a telephone call).



Table 2 below lists the types of conversions a site could have.

Table 2: Types of Website Conversions

Term Definition
Search Engine Optimization (SEO) The art and science of ranking highly in search engine results.
Online advertising (such as AdWords, Bing or AdRoll) Effective web advertising requires marketing teams and webmasters to work closely together in order to track the success of campaigns. It is far too easy to squander thousands of dollars on a web campaign and not achieve a positive ROI.
Remarketing Remarketing is the process of connecting with potential visitors who may never have heard of your site. By using a users search terms, remarking allows you to place ads on other sites. The benefit is that you know there is a high likelihood that the user is interested in your product or service.
Social Media Two great benefits of social media advertising is that you can target the demographic make-up of those who see ads with very high accuracy. The second benefit is that people are much more likely to buy products that their friends recommend.
Web Analytics The most popular is Google Analytics. While it is not an active form or marketing in which ads are placed on websites, web analytics allows marketing teams to measure the success of marketing campaigns and overall website performance.
Content (Blog, Guest artices, ) An excellent tool for those who are or who seek to become authority figures in a particular area.
Customer Reviews Positive customer reviews have a powerful positive effect on the likelihood that a visitor will convert.

Once again, you may have a team dedicated to Analytics or you may need some help with this. Either way, it is important for Visualscope to know both the on-page and off-page marketing strategies that you will use to attract and convert visitors as this information influences the design process. It provides our design team with valuable insight as it allows us to develop a site that exactly meets your customer’s expectations today.

Step 3: Industry Market Research

A final step in the design process is for Visualscope to understand the unique characteristics of your industry and your target market’s expectations. We analyze your competitor’s website designs to understand the norms in your industry.


Developing a Prototype

With the knowledge gained in the above 3 steps, your Visualscope Project Manager will communicate all aspects of your project with the Visualscope design team who in turn will develop 2 – 3 prototypes for your to review and input.

With these prototypes in hand we will discuss what you like about each design and what you would like changed. Based on this feedback, Visualscope will make any necessary changes to arrive at a single design. This typically takes 2 to 3 rounds of discussion, but we will continue the process as long as it takes for a client to be completely satisfied with the final version.

Once the design is agreed upon, the Visualscope designers get busy designing and coding the site.

In addition to creating aesthetically appealing pages, this also includes ensuring that the backend of the site is created with webmaster ease of use in mind.



Below are some of the differentiating attributes of how Visualscope programmers work:



Web Design
  • We develop an intuitive content management systems (CMS), that allow you or your marketing team to easily maintain fresh content, including adding new product offerings.
  • All designs are Search Engine Optimization (SEO) friendly; sites are built around the user experience and not for SERPs.
  • Codes will be written once, but read by other programmers many times in the future. Visualscope writes clear documentation so that code can be easily understood by any programmer. This in turn supports Agile development.
  • Robust testing process: Visualscope has developed strong guidelines to take a site though the development, testing and production environments.
  • Creating sites built around the user experience with prevalent call to action buttons.
  • We install the Google Analytics Suite, including Tag Manger, if required.

Once our design is completed, we present this to you in development mode though a URL that only you have access to. The purpose here is for you to see exactly what you site will look like in a production environment, but without it being viewable by others.

You can view the new site in different browsers, different operations systems and even on various mobile devices to see it performs in each.

Once you are satisfied with all elements of your new site, it changes status from development to go-live. This is when the site converts from Visualscope’s development platform to being visible by everybody on the worldwide web.

At go-live, the project enters a hyper-care phase. This involves the Visualscope team monitoring the newly launched site 24/7 to identify downtime or other services interruptions. Depending on the project, this may include contact forms, ecommerce modules or Google Analytics set-up. Typically, no problems are found in this phase, but if something does go amiss, the Visualscope team is at the ready to fix them at once.

At the end of hyper-care, the project is closed. You have a great looking website and are ready to track its performance in terms of attracting new visitors and converting as many of them as possible.

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